Pawnee Mental Health
Serving 10 Kansas counties, Pawnee Mental Health helps patients with whatever they're going through. They offer child and adolescent therapy, adult community services, recovery programs and more. To present their business accurately and increase brand awareness, they needed a logo that encompassed their mission and voice. New Boston Creative Group met with representatives from the organization, presented multiple creative directions, created a winning logo and delivered a style guide to ensure brand consistency.
To begin the project, New Boston Creative Group held meetings with key decision-makers in the organization. In these meetings, we discussed goals, audience, existing materials, differentiators and other background information to gauge what the organization was after. With everything we’d learned in mind, we began developing logo directions and different creative possibilities.
Our creative team furnished multiple options for consideration, and we met with representatives from Pawnee Mental Health to solicit feedback. After that meeting, we refined a final round of logo concepts for review. Each concept included colors, textures, fonts and mockups of possible collateral such as signage and promotional items. We then met with Pawnee Mental Health again to narrow the direction and select a final concept.
With a creative direction chosen, we finished refining the logo and met one last time with the Pawnee Mental Health team for final approval. New Boston Creative Group then delivered multiple high-resolution formats of the final logo files to ensure quality production for all uses. We produced a style guide to establish branding consistency and proper use of logos, fonts, colors and so forth in future marketing efforts.
