A Great-Wolf Approach to Community Marketing

by Kristin Brighton on August 15, 2011

With the kids now running amok until school starts, three of my high school girlfriends and I took our families last week for a three-day vacation get-together at Great Wolf Lodge in Kansas City, Kan. Because I’ve been spending much of my time lately working closely with cities...

New Boston Hand-Gesture Encyclopedia

by Shawn Dryden on August 11, 2011

Better Late than Never

by Lisa Sisley on August 2, 2011

Have you ever wondered whether you’ve made a difference in anybody else’s life? I mean, let’s take spouses and kids out of the equation…for good or ill, you’ve made a difference to them. But what about people you work with, your neighbors, the kid who delivers your paper? Would...

Think Before You Send Out Your Next RFP (or, Why RFPs Are Bad for Business)

by Kristin Brighton on July 18, 2011

As a state-wide creative marketing and communications business, we get approximately 20 requests for proposal (RFPs) a year from local, state, and federal governmental agencies, universities, associations, chambers of commerce, nonprofits and private businesses. For governmental...

The ReNewton Project enters its next chapter

by Kristin Brighton on April 15, 2011

After a year of interviews, focus groups, public workshops, open houses, Facebook discussions and conference calls, The ReNewton Project has been handed over to the residents of Newton, Kansas, to bring to life. The ReNewton Project was the brand we gave to the process of...

Six Degrees of Temple Grandin

by Lisa Sisley on September 10, 2010

(Actually, not even that many, more like ONE!)

Client Spotlight: Newton, Kansas

by Kristin Brighton on May 24, 2010

A Completely Biased Testimonial

by Susan Religa on May 21, 2010

After returning to my desk one day when my kids were with me at the office, I found this list. It is written by my daughter Hannah, you can see her lovely signature at the bottom. It details a few unarguable reasons why New Boston is, as she most deftly put it, “awesome.” This...

A Really Big Show!

by Lisa Sisley on May 21, 2010

(Did you read that with your Ed Sullivan voice? Go on, do it!)

The Impact of Little Green Shopping Carts

by Kristin Brighton on November 30, 2009

When I meet with clients, I frequently ask, “What makes you different from your competition?” Take a second to look around your business, and put yourself in your customers’ shoes. What could be done to make the experience of doing business with you more enjoyable? Let me share...