Meadowlark Hills has been the premier continuing care retirement community (CCRC) in the Flint Hills for more than 40 years. Now simply called “Meadowlark,” the not-for-profit organization wanted a new logo, brand and marketing campaign to highlight its other services for older adults living in the community, in addition to promoting their residential CCRC.
Integrated Marketing Strategy
As part of this effort, we revised the organization's logo and branding, created all new television and print ads, designed and built a responsive website, incorporated digital marketing tactics such as search engine optimization (SEO) and journey mapping into the overall marketing plan, designed and executed seasonal digital marketing campaigns, and created a library of content to help family members and trusted advisors who are looking at options with older adults. Focus groups provided extensive direction and insight for our branding, strategies and messaging.
Our Meadowlark team has worked with New Boston Creative Group for several years, including two major brand updates and one logo transition with many smaller projects in between. NBCG took the time to understand our culture and as a result, were able to help tell our story through a variety of avenues. They have a great collaborative style. They seek input from all stakeholders and assimilate the information in a way that depicts the values and culture of an organization. We love the work they do for us.