Meadowlark Hills has been the premier continuing care retirement community (CCRC) in the Flint Hills for more than 40 years. Now simply called “Meadowlark,” the not-for-profit organization wanted a new logo, brand and marketing campaign to highlight its other services for older adults living in the community, in addition to promoting their residential CCRC.
Integrated Marketing Strategy
As part of this effort, we revised the organization's logo and branding, created all new television and print ads, designed and built a responsive website, incorporated digital marketing tactics such as search engine optimization (SEO) and journey mapping into the overall marketing plan, designed and executed seasonal digital marketing campaigns, and created a library of content to help family members and trusted advisors who are looking at options with older adults. Focus groups provided extensive direction and insight for our branding, strategies and messaging.
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