The K-State Alumni Association needed a fresh, new design for its website and e-newsletter to better attract and stay connected with K-State alumni, students, and supporters.

Design and Content Organization

During this highly collaborative process, we held several internal stakeholder meetings, an employee focus group and an alumni focus group to gather feedback on the current website, as well as other comparable sites and e-newsletters.

We examined communications survey data, reviewed Google Analytics and other traffic information and prepared a report outlining key recommendations for the site:

• Cleaner look and feel
• Intuitive navigation
• Streamlined content
• Greater emphasis on engaging photos
• Focus on events

We then created a site outline and designed layouts for several different webpage templates, and refined them based on Alumni Association feedback. The final designs were developed in collaboration with K-State’s contracted vendor, who was responsible for building the new site.