The City of Newton, Kansas, was outlining a vision for their community’s growth and wanted to inspire a broad cross-section of residents to actively participate in the planning process.
The name and branding for The ReNewton Project included a clean, modern design to reflect the community’s forward-thinking approach to a sustainable, promising future.
We created a community engagement campaign to energize residents around the project. The campaign directed users to a website, which served as a forum where they could respond to online polls and participate in the dialogue beyond official public meetings. We also incorporated online lead generation, so we could track demographic information and reach out for additional insights.
We distributed the comprehensive plan, which we also edited and designed, in a compelling format via another website — ReNewton 2030 — and magazine. The website included video interviews of project participants explaining why the plan is important for Newton’s future.
During the 14-month project, more than 1,600 citizens took part in public meetings, focus groups, surveys and open houses to discuss their opinions about Newton’s future with the project team. Anecdotal feedback from city staff found that the catchy name and bold design attracted people and engaged them in the comprehensive planning process.