Czech Out Wilson
Wilson, Kansas, is known as the Czech Capital of the state, plus it has a rich history and hosts three annual festivals. To engage the community and attract new visitors to the area, NBCG developed a new website, executed a paid digital campaign for each festival, managed the Czech Out Wilson organic Facebook presence and designed a variety of collateral materials. All our work was guided by a digital review, which was completed first to determine overall strategy.
Website Development
Based on opportunities for improvement identified in our digital review, we developed an outline and design for a new, user-friendly, attractive website. The website allows visitors to discover more about Wilson’s history, find information about upcoming festivals and explore area attractions.
Digital Campaign
NBCG developed paid Facebook and Instagram campaigns to promote the Paper Moon Festival, the Czech Festival and the Roots & Blues Festival. Each campaign launched approximately three months before the festival and included a website landing page, plus the creation, targeting and placement of three ads. For each campaign, we monitored performance, optimized accordingly and reported results monthly.
The Paper Moon Festival celebrates the beloved comedy-drama that was filmed in Wilson and surrounding areas. Paper Moon earned four Academy Award nominations in 1974 and has impressive staying power.
Throughout the course of the campaign, our ads:
- Reached 272,454 individuals
- Were shown 808,316 times
- Resulted in 19,730 link clicks leading to the landing page
The Czech Festival celebrates Czech heritage, encourages community and offers an unforgettable weekend for all ages. Each year, this festival brings thousands of visitors to Wilson.
Throughout the course of the campaign, our ads:
- Reached 307,022 individuals
- Were shown 882,087 times
- Resulted in 18,907 link clicks leading to the landing page
The Roots & Blues Festival is free to attend and features impressive acts from across the country. With a relaxed atmosphere, food trucks, local vendors and soulful tunes, the festival has something for everyone.
Throughout the course of the campaign, our ads:
- Reached 388,212 individuals
- Were shown 1,036,135 times
- Resulted in 2,667 link clicks leading to the landing page
Editorial Calendar
To maintain a consistent, polished organic Facebook presence, we developed an editorial calendar for Czech Out Wilson’s Facebook page. Posts update the audience on happenings around the area, share history and more. This process included writing post copy and making graphic templates in Canva. The templates are in keeping with design elements and appropriate for different topics, plus we made them available to the client for continued use. Throughout this process, we also monitored the Facebook page for comments and engaged with the audience when possible.
Design Elements
During the course of this project, the need for many design elements arose. In addition to the website and social media designs, our team created billboards, T-shirts, posters, buttons and more.
