As part of its mission to strengthen the agriculture industry and the lives of Kansans, Kansas Farm Bureau wanted to revamp Kansas Living, its quarterly lifestyle magazine for members.

Coordinated Multimedia Marketing

We reimagined the publication with a completely new look and feel, as well as new content topics, to give the magazine a fresh, engaging and modern direction that would appeal to their target audience: female consumers, ages 25 to 55.

To help Kansas Farm Bureau extend its reach beyond its members, we also designed and built a companion website for the magazine. Together, they educate users about the value of Kansas agriculture while inspiring them to think more deeply about their food and food production. With fun recipes!

Our digital marketing team developed workshops for the communications staff to help them further the conversation and engage with their audience more effectively. Topics covered included:

• Social media
• Google Analytics
• Search engine optimization (SEO)

Our collaboration continues as we produce a series of videos profiling Kansas farmers for use online and on TV.