Blog
Strategy
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Explore, Experience and Enjoy: The Importance of Distinct City Taglines
by Kristin Brighton on June 12, 2012
Whenever we work with a city, we are always on the hunt for what Seth Godin calls the Purple Cow. Our job as marketing strategists is to help clients figure out what makes them distinct from the pack. And it isn’t always easy. Many Midwestern towns share many similar assets. As...
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Does Your State Suffer from an Inferiority Complex?
by Kristin Brighton on June 5, 2012
To date, most of the work we’ve done at New Boston has been done in Kansas. We’ve conducted focus groups with people living in cities all across this vast state, and those hundreds of conversations have led us to two conclusions:
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Don’t Miss an Opportunity to Make Me Feel Like I Owe You!
by Kristin Brighton on September 27, 2011
There’s nothing more exciting than an unexpected gift (at least for me…maybe I lead a boring life). Occasionally, I get unsolicited and amusing mailings from vendors or job seekers, so I love it when an unusual package is waiting for me at the office. A few days ago, I received...
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The ReNewton Project enters its next chapter
by Kristin Brighton on April 15, 2011
After a year of interviews, focus groups, public workshops, open houses, Facebook discussions and conference calls, The ReNewton Project has been handed over to the residents of Newton, Kansas, to bring to life. The ReNewton Project was the brand we gave to the process of...
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