• “As Seen on TV!”

    by Lisa Sisley on December 21, 2011

    My 7-year-old nephew Nathan is one of the best people I know—smart, funny, kind and loyal. He also knows his own mind when it comes to gift giving. We had our family Christmas this weekend, and I thought he was going to explode as he jumped up and down and watched his mom, my... Read More

  • Principal Brighton? My Day at MHS West

    by Kristin Brighton on November 23, 2011

    What a difference two decades make! Last Thursday, as a member of the Manhattan Chamber of Commerce Board of Directors, I returned to my high school alma mater to participate in the first ever Principal for the Day event. This was a partnership between USD 383 and business... Read More

  • Don’t Miss an Opportunity to Make Me Feel Like I Owe You!

    by Kristin Brighton on September 27, 2011

    There’s nothing more exciting than an unexpected gift (at least for me…maybe I lead a boring life). Occasionally, I get unsolicited and amusing mailings from vendors or job seekers, so I love it when an unusual package is waiting for me at the office. A few days ago, I received... Read More

  • My Design Philosophy

    by Tara Marintzer on September 27, 2011

    As a graphic designer, my favorite clients are those who are open-minded and not afraid of stepping outside of their comfort zone. They’ll do something bold that makes people want to talk. I like the saying “Those who are courageous enough to be different will make a lasting... Read More

  • Insert Brand Name Here

    by Darcie Schmitz on September 7, 2011

    Stock logos are convenient — no question about it. Find a logo website, browse the options, and presto! Get a brand new logo in minutes. But while that may be convenient, the question that needs to be asked here is: Will it truly represent what your company is? What sets your... Read More

  • Social Media Does Drive Sales! A Steve’s Floral Case Study

    by Kristin Brighton on September 2, 2011

    Those of you who know Manhattan can attest that the second week of August is a dead week around here…the calm before the storm. It’s a great week to be on vacation because, well, everyone else is on vacation. For retailers, it is one of those weeks you survive, looking ahead to... Read More

  • A Great-Wolf Approach to Community Marketing

    by Kristin Brighton on August 15, 2011

    With the kids now running amok until school starts, three of my high school girlfriends and I took our families last week for a three-day vacation get-together at Great Wolf Lodge in Kansas City, Kan. Because I’ve been spending much of my time lately working closely with cities... Read More

  • Better Late than Never

    by Lisa Sisley on August 2, 2011

    Have you ever wondered whether you’ve made a difference in anybody else’s life? I mean, let’s take spouses and kids out of the equation…for good or ill, you’ve made a difference to them. But what about people you work with, your neighbors, the kid who delivers your paper? Would... Read More

  • Think Before You Send Out Your Next RFP (or, Why RFPs Are Bad for Business)

    by Kristin Brighton on July 18, 2011

    As a state-wide creative marketing and communications business, we get approximately 20 requests for proposal (RFPs) a year from local, state, and federal governmental agencies, universities, associations, chambers of commerce, nonprofits and private businesses. For governmental... Read More