• User Expectations on the Web: Ignore Them at Your Peril

    by Chris Ostrom on December 15, 2009

    We recently launched a wicked-cool e-commerce website for a local quilting shop, All About Quilts. Besides being enlightened about an entire (seriously devoted, decidedly hard-core) quilting industry and subculture that, honestly, I really didn’t even know existed — I also... Read More

  • It’s Your Business. Play Smart!

    by Kristin Brighton on November 30, 2009

    Given the economy and rise of technology-based marketing, lots of research is being done about what is working and what’s not. Here’s some interesting data that might help you as you plan your advertising for 2010: Read More

  • The Impact of Little Green Shopping Carts

    by Kristin Brighton on November 30, 2009

    When I meet with clients, I frequently ask, “What makes you different from your competition?” Take a second to look around your business, and put yourself in your customers’ shoes. What could be done to make the experience of doing business with you more enjoyable? Let me share... Read More

  • Connect the Dots, Baby!

    by Lisa Sisley on November 30, 2009

    Susan and I just got back from the Mid-America Manufacturing Technology Center’s 3rd Annual Manufacturing Executive Conference in Kansas City. In their own words, MAMTC “provides manufacturing expertise to companies throughout Kansas to improve productivity, profitability and... Read More

  • Drupal Goes to Washington! (Great, Now, Umm...What's a Drupal?)

    by Chris Ostrom on November 30, 2009

    Several weeks ago, the world’s premier open-source content management system made the mainstream news for possibly the first time ever when the Obama administration announced it was replacing the proprietary, Bush-era web application used to run the White House website with... Read More