• Professional Development for Busy People

    by Julie Fiedler on September 19, 2017

    As kids head back to school, I can’t help but feel a little envious. Whole worlds will open up. Fascinating information will be revealed. And they’ve got nothing but time to soak it all in. Alas, the life of a busy professional doesn’t often allow for that kind of immersive... Read More

  • How to Choose a Domain Name for Your Website

    by Kristin Brighton on September 19, 2017

    It’s pretty darn hard these days to come up with a good domain name, or URL. The fun part is brainstorming different ideas, spinning off on tangents and variations. But when you start narrowing your list down to fit your business and make all the stakeholders happy, well, then... Read More

  • 5 Places to Find Inspiration

    by Erin Rains on September 12, 2017

    For most creatives, inspiration comes from a variety of (sometimes unusual) places. It’s often elusive when you go looking for it, and often comes to you when you least expect it. I’m always looking for different ideas because, as a video production specialist at New Boston, I... Read More

  • How to Make Your Video Shoot Run Smoothly: 9 Pre-Production Tips

    by Erin Rains on July 5, 2017

    Making an awesome video or short film takes a lot of small, precise efforts. One of these is pre-production planning. If you skip this step, you could end up with a disorganized shoot, or worse, a video without a purpose. Include these elements when planning your next video... Read More

  • Insights from the Google Marketing Next 2017 Keynote

    by Julie Fiedler on May 23, 2017

    Andi and I watched the live stream of “Google Ads, Analytics and DoubleClick Announcements Keynote” as key team members from across Google’s products talked about upcoming products and enhancements to help businesses and marketers interact with their audiences more effectively... Read More

  • Who Won 5 Hermes Awards? We Did!

    by Paige Burton-Argo on May 22, 2017

    (aka Hey Ma, Look — We Won Stuff!) Read More

  • What Is Digital Marketing: The New Boston Spin

    by Andi Washburn on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking... Read More

  • Community Visioning: Kids envision the future of Greater Manhattan 2037

    by Kristin Brighton on February 24, 2017

    I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community... Read More

  • Why You Need Video in 2017

    by Julie Fiedler on February 10, 2017

    Video is everywhere. Whether it’s cropping up in your Facebook feed or you’re searching for a clip from a TV show you missed, chances are you’re one of the billions of users who are turning to video content daily. Sure, it’s entertaining. But is it really a way to market your... Read More

  • Shawn’s 2017 Super Awesome Guide to the Super Bowl Commercials

    by Shawn Dryden on February 7, 2017

    This year I took on the arduous task of watching, not only the entire football portion of the Super Bowl but also every commercial from kickoff to overtime and tediously noting and aggregating my findings into an easy digestible and entertaining list. So forget what you’ve... Read More