• Why It’s Smart to Hire an Outside Marketing Agency: 6 Mistakes You Don’t Want to Make

    by Andi Washburn on October 19, 2016

    “Is it crazy to think about hiring marketing specialists outside my organization?” If you’re asking the question, chances are your business is not actually marketing. You run a ranching operation. You manufacture products. You are CEO of a financial services firm. You are an... Read More

  • The Budget Dance

    by Susan Religa on October 13, 2016

    Take a step back in time with me. And be patient. There's a point. You're a seventh grader. At the big dance. Standing in the corner in a cold sweat. A slow song starts playing. You want to ask that cute girl to dance. But you're feeling intimidated. You're afraid she'll reject... Read More

  • 8 Tips for Writing Your Next RFP

    by Kristin Brighton on September 29, 2016

    So you’ve got a marketing project coming up, and you need to put together a Request for Proposal, so you can see which companies are interested in your project and what they’d charge you to do the work. Great! But before you get too far in the RFP writing process, I’d like to... Read More

  • Why We Like Drupal

    by Shawn Dryden on September 13, 2016

    If you poke around our website enough you’ll run into a funny word when we talk about web development, Drupal. No, it’s not an antidepressant. It’s not an African nation. It’s not a spicy Indian dish. It’s a content management system, or CMS. For those who don’t know, a CMS is... Read More

  • Question Everything!

    by Lisa Sisley on September 7, 2016

    We all ask ourselves a lot of questions every day. Is this milk still OK? Would something bad actually happen if I open that email addressed to “Dear One”? Why do so many people seem to own cars without a turn signal? And maybe you’ve even asked yourself some questions about... Read More

  • Why You Need a Full-Blown Marketing Plan

    by Julie Fiedler on August 25, 2016

    Let’s say you want some more customers. (What business doesn’t?) And let’s say you decide to do some marketing to get the word out about your awesome products and services. (That’s a pretty reasonable approach.) Then you run some ads on social media and call it good, right?... Read More

  • Client Spotlight: MAMTC

    by Susan Religa on August 2, 2016

    Picture an organization that helps manufacturers increase productivity, improve efficiency, create jobs, and grow their businesses. You might think the folks working there would be technical, dry, and even a little nerdy. When it comes to the team at MAMTC (aka Mid-America... Read More

  • Why I Love Google’s URL Builder

    by Julie Fiedler on July 6, 2016

    I confess! I am a nerd. In a world where content is king, I geek out on crafting messages. You name the key points, tone, and medium, and I will go to town. Stymied by what you should be saying? I’ll have a grand old time brainstorming! I especially geek out on web content. I... Read More

  • Facebook Algorithm Change 2016: Will It Affect Me?

    by Andi Washburn on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?" Read More

  • Live (Kind of) from Digital Summit Denver

    by Julie Fiedler on June 27, 2016

    SEO tactics and tools, Facebook native video, meaningful content planning—the Digital Summit Denver agenda has been a digital marketing nerd's dream. More than just marketing companies, attendees are from all types of organizations and industries who recognize how important... Read More