• Get Your Website Found: Local Search SEO

    by Paige Burton-Argo on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a... Read More

  • 5 Steps to Getting Top-Notch Testimonials From Your Clients

    by Paige Burton-Argo on October 23, 2013

    A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting... Read More

  • Do You Eat the Marshmallow…or Wait?

    by Jami Weisbender on October 21, 2013

    There’s a (borderline cruel) psychological experiment I’ve seen on TV a number of times. It involves giving a small child one piece of candy — a marshmallow, for example — and telling her that if she waits a few minutes and doesn’t eat the treat, she’ll get two to enjoy. As the... Read More

  • Don’t Be a Dirty Plagiarist

    by Jami Weisbender on October 4, 2013

    It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your... Read More

  • Featured Work: Riley County Police Department Website

    by Shawn Dryden on September 6, 2013

    Our latest launch is that of a new website for the Riley County Police Department. When the RCPD approached us, they were looking to create a site that would improve their communication and relationship with both media and the public. It was important for them to be able to... Read More

  • Behind the Scenes: Meadowlark Hills Video Shoot

    by Kristin Brighton on August 16, 2013

    Picture the scene: I’m sitting in a darkened bar after a long day of video filming, enjoying an end-of-day chardonnay. My cohorts are telling stories, sipping drinks, gossiping and spilling dirt on one another. There’s lots of laughter; so much, in fact, that I don’t want to go... Read More

  • Digital Marketing Isn’t the Future, Baby — It’s Today! Ad Age Reports Internet Advertising in Top 3 of Marketing Channels for 2012

    by Kristin Brighton on August 1, 2013

    Our new digital marketing manager Chrissie Alquinta might be the office’s self-professed data geek, but I’ve always had a love of rankings (blame it on Casey Kasem…as a youth, I taped American Top 40 every week on my boom box). Read More

  • Playing Well with Others. It Just Makes Sense.

    by Lisa Sisley on July 19, 2013

    I just got back from an amazing conference in Jackson Hole, Wyo. I met people there from lots of professions, from all over the country. I felt smarter just by osmosis, so time well spent, right? I was on a panel to discuss how nonprofit organizations can breathe new life into... Read More

  • New Boston Honored for Work With Meadowlark Hills

    by Jami Weisbender on May 9, 2013

    New Boston Creative Group was honored for its work with local retirement community Meadowlark Hills by the 2013 Aster Awards for medical marketing. The Manhattan-based marketing company garnered a gold for the Meadowlark Hills 30-second television commercial, and a silver for... Read More

  • Now THAT’S a Good Billboard

    by Jami Weisbender on May 3, 2013

    I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress… Read More