Midwest Dairy, a multi-state association of dairy farmers, hired NBCG to develop five profile stories featuring Midwest farmers. The profiles were shared on social media and are housed on the Midwest Dairy website.
Writing and Editing
Midwest Dairy provided contact information for all farmers. We developed interview questions tailored to each farmer, their location, their particular operation and their background. After the interviews, we wrote the stories, which then went through two rounds of edits and approvals — one from the farmer and one from Midwest Dairy.
Once the final articles were complete, we wrote social media post content to share the articles on Midwest Dairy’s social platforms.