NBCG worked with the Kansas Energy Program team (part of K-State Engineering Extension) to produce an animated video and other deliverables promoting and explaining the K-12 Energy Star Benchmarking Project to teachers and administrators.
The K-12 Energy Star Benchmarking Project helps schools and districts reduce their energy costs and usage, while also helping students learn about real-world energy-saving strategies. In addition to the video, we also worked with the KEP team to create a website landing page to be a useful tool for Kansas teachers, and we designed an email template as well.
In collaboration with KEP, we wrote scripts, designed graphics, created animations and selected voice talent and music. To describe how the program works and to engage the viewer, we used colorful, animated graphics, sound effects and humorous narration.
We worked with the KEP team to reorganize the K-12 Energy Star Benchmarking Project’s website landing page to be even more useful for Kansas teachers and administrators. We reviewed the site’s content and made suggestions for improving the user experience, putting a particular emphasis on benefits for students and encouraging teachers to contact KEP to sign up. The video we made was also included on the page to make it a resource for teachers and a marketing tool for KEP.