NBCG was hired in 2020 by a citizens’ committee to create a campaign to pass a citywide ballot initiative for an economic development sales tax. The tax provides funding for property tax relief, workforce housing, and job attraction and retention activities.

On a short timeline — beginning about three months before the vote — we worked with the citizen committee to create an integrated strategy that included:

• Branding
• Key voter messaging
• Targeted direct mail pieces
• Letters to campaign donors
• PowerPoint presentation for groups
• Paid and organic social media posts
• Videos of local supporters
• Explainer videos
• Website
• Print, radio and TV ads
• Billboards and yard signs

The campaign resulted in a 60% “yes” vote.