Get Your Website Found: Local Search SEO

by New Boston on November 4, 2013

Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a...

5 Steps to Getting Top-Notch Testimonials From Your Clients

by New Boston on October 23, 2013

A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting...

Don’t Be a Dirty Plagiarist

by New Boston on October 4, 2013

It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your...

Now THAT’S a Good Billboard

by New Boston on May 3, 2013

I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress…

A New Look is Not a Magic Band-Aid: How American Airlines Went Terribly Wrong

by New Boston on January 25, 2013

Every organization — from businesses to nonprofits to communities — has a story that is being told about it. To a degree, you can be in control of your story — that’s why companies like ours exist. But sometimes, a company will try to take control of its story, and end up making...

'Tis the Season To Shop Local

by New Boston on December 11, 2012

Christmas is exactly two weeks away! For those of you who already have your presents wrapped and sitting under the tree, this blog post may be a little late for you. But if you are like me, and you still have some (OK, most) of your holiday shopping to do, I’d like to offer up...

The Anarchy Logo: A Lesson in Branding

by New Boston on September 10, 2012

How to Blog: Tips & Tricks to Make Blogging Simple

by New Boston on June 26, 2012

Recently, a client asked us for tips on how to start a blog. Coming up with fresh ideas and writing a blog that appeals to your audience can seem like a daunting task, but really, blogging is just another way to communicate and make yourself likeable (and valuable) to current...

A Little More Conversation

by New Boston on June 7, 2012

A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their...

One Space Between Sentences

by New Boston on May 23, 2012

Should you use one space or two spaces between sentences? The answer is one space. Read on to learn why. These days, most style authorities — including The Associated Press Stylebook, The Chicago Manual of Style, and The Official New Boston Musings on Style (Abridged) — declare...