Penny for Our Future Campaign
Elements of an integrated campaign to support the Pottawatomie County Sales Tax Renewal
Campaign Results
Our company was hired to create a campaign to support the proposal to renew a local tax that would fund roads, bridges, public safety and public infrastructure projects in Pottawatomie County, Kansas. We developed an integrated strategy using paid and organic posts on three social media platforms, video, digital billboards, and grassroots outreach like yard signs over the course of six weeks to reach voters. Paid social media posts reached 17,400 people and resulted in over 1,200 clicks to the landing page. A team from our company and the Penny for Our Future Coalition managed comments and answered voters' questions with consistent messaging. The voters responded overwhelmingly in favor of the proposal—76% "for" and 24% "against"—and the tax was renewed.
Campaign Logo
Campaign Website
Video
Social Ads
Digital Billboard
Newspaper Ad
Social Media Profile Frame
Yard Sign
