In a perfect world, every project would start with discovery. This is basically research on steroids — without the nasty side effects and federal grand juries. It’s a deeper look at your organization’s history, professional nemeses, goals, roadblocks and audience. Methods may include surveys, interviews, focus groups, and a good old-fashioned lightning round.

You’ll Get: Research-backed conclusions about what you do best, and how your marketing can better tell that story.