• What Makes an Effective Logo?

    by Ashley Lawson on April 5, 2016

    Logo (noun, loh-goh): “A graphic representation or symbol of a company name, trademark, abbreviation, etc.” Essentially, it’s the visual representation of your company brand.   Read More

  • 5 Tips for Local Search Engine Optimization

    by Julie Fiedler on March 29, 2016

    There’s that moment—you know the one—when you type a few words in Google and in less than a second the very thing you were thinking of magically appears. It’s a miracle, and also a little creepy—the place where BFF and Big Brother meet. Michael Jackson’s “Somebody’s Watching Me... Read More

  • Daylight Saving Corp. Case Study (a parody)

    by Julie Fiedler on March 11, 2016

    The Client Daylight Saving Corp., the entity behind the semi-annual American tradition of setting clocks forward and back in the spring and fall Read More

  • Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos

    by Erin Rains on March 8, 2016

    Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video. Read More

  • Top 10 Websites for Design Inspiration

    by Ashley Lawson on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big... Read More

  • Graphic Design Trends for 2016

    by Ashley Lawson on January 14, 2016

    Looking back at some of the design trends from 2015, I think many visuals already seem old and outdated. It's the same old, same old–same style, same idea–everywhere you look! In 2016, I think many trends will continue, but with a unique spin. Flat design will have depth; visual... Read More

  • Six Marketing Strategies for 2016

    by Kristin Brighton on January 5, 2016

    Happy New Year! I took some time off over the holidays, but as usually happens I spent much of that time reflecting on some of the past year and focusing on what I want to do better in the next. One late 2015 experience that was both a highlight and an inspiration was attending... Read More

  • It’s the Little Things

    by Lisa Sisley on November 10, 2015

    So…it’s coming up on Thanksgiving, the quintessential American holiday. (Yes, I know our Canadian friends do Thanksgiving too, as do folks from a lot of other countries, but the WAY we do it is fairly unique, I think. With the Pilgrims and turkeys and football and stuff.) I’m... Read More

  • Why University Faculty Must Think About Their Brand

    by Kristin Brighton on October 22, 2015

    Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to... Read More

  • Apart & A Part [Infographic]

    by Julie Fiedler on October 12, 2015

    Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords Read More