What is New

  • Almost Productive Podcast: Social Media (Episode 2)

    by Addie Justus on November 10, 2023

    In Episode 2, the New Boston gang discusses everything social media — from which platform is right for your business to how soon is too soon to buy into a new tool. (We’re looking at you, Threads.) The team also touches on Addie’s favorite season, football season, which just so...

    Read More

  • Almost Productive Podcast: Marketing Careers (Episode 1)

    by Shawn Dryden on October 31, 2023

    In this inaugural episode, Shawn, Julie, Addie and Ben discuss the pumpkin spice phenomenon, the varying career paths that brought them to New Boston Creative Group and the pros and cons of working at a smaller marketing firm. Listen in as we answer a pressing Would You Rather...

    Read More

  • The Making of Our Emmy®-Nominated Episodes

    by Nick Patterson on September 8, 2023

    I know, I know, the title of this article is a little clickbait-y. When you read the title, you probably think about the Primetime Emmy® Awards — the ones given to the likes of Game of Thrones, Modern Family, The Sopranos, Breaking Bad and Veep (to name a few). Humbly, I must...

    Read More

  • Cool Careers Video Production: A Day on the Dairy Farm

    by Nick Patterson on September 7, 2023

    When Kristin, my boss at New Boston Creative Group, decided Episode #16 in our Cool Careers series would feature a dairy farmer, she wanted to include a kid who was interested in agriculture. If you’re not familiar with Cool Careers, it’s a fun series from HirePaths hosted by...

    Read More

  • Three Characteristics of a Super Social Media Presence

    by Molly Michal on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

    Read More

  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

    Read More

  • How to Pull Off a Successful Video Shoot: Pre- and Post-Production Tips

    by Nick Patterson on June 22, 2023

    You’ve arrived at your location for a video production shoot. As you open your trunk, you find it empty. No equipment. No notes. No nothing. Panic sets in. Your palms are sweaty. The lyrics of Eminem's Lose Yourself begin to play in your head. An alarm sounds. You wake up in the...

    Read More

  • Video Jargon Dictionary: What Videography Terms Actually Mean

    by Kyle Griffith on May 2, 2023

    When you’re working with a videographer — or when you’re on location at a video shoot — the terminology can get confusing! You’ll hear terms like b-roll, shutter speed, exposure and more. To clear up the video language barrier, let’s define some of the most commonly used terms...

    Read More

  • Why Graphic Design Is Important

    by Maike Torrez on April 10, 2023

    I can already hear you thinking, “Oh, sure she thinks graphic design is important, she’s a graphic designer!” And you are not wrong! Who would I be to shoot myself in the foot and talk badly about my profession? But just hear me out and listen to why you shouldn’t put graphic...

    Read More

  • How Much Should a Website Cost? Everything.

    by Shawn Dryden on March 6, 2023

    I feel like the question, “How much wood would a woodchuck chuck if a woodchuck could chuck wood?” would be easier to answer than the title of this blog. (Also, did you know a woodchuck is a groundhog!? If nothing else, at least you learned that fact.) The price range for a...

    Read More