Description

The Mid-America Manufacturing Technology Center, or MAMTC, is a not-for-profit corporation whose mission is to build profits and create growth for Kansas manufacturers.

Comprehensive Marketing Plan

We developed a marketing plan and new website for MAMTC to better communicate its capabilities and expertise to potential clients, key stakeholders, government agencies, and education and training partners.

As part of the recommendations, timelines, and priorities, we:

  • Conducted industry research
  • Created a mobile-friendly and fully search engine-optimized website
  • Designed an easy-to-modify one-page handout template
  • Drafted an editorial calendar to prioritize messages
  • Designed a crisp new e-newsletter to drive traffic to the site and keep stakeholders informed about upcoming events
  • Provided support for social media engagement

The new website has seen an increase in sessions, users, page views per session, and longer average session duration compared to the previous year.

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