Keeping Chambers Relevant for Mid-Career Professionals: Researching Generation X

New Boston Creative Group, LLC, is conducting a national research study about volunteering, community leadership, and chamber of commerce membership. 

The project’s goal is to recommend what chambers can do better to recruit and inspire people to lead their organizations and communities. Data analysis will look specifically at Generation X, to see if this age group responds differently than older and younger participants.

What Will Participating Chambers Need to Do?

  1. Send an email to their members encouraging them to take the survey. Sample content for this email will be provided.
  2. Share the survey on your social media feeds. Sample posts and a video that can be shared through your feeds will be provided.
  3. Send a reminder email 10 days later to thank your members who have already taken it, and encourage others to do so if they haven’t. Sample content will be provided.
  4. Take the companion survey for chamber of commerce executives, which examines your membership demographics, board demographics, and programming. (15 - 20 minutes to complete)

Participating chambers will be recognized for their contributions in the final report and will receive a free copy of the final data in early 2018. The report will provide concrete suggestions for member recruitment. Questions can be sent via email to

Join the Project! 

To become a participant, simply fill out and submit the form below and we will be in touch. Thank you!