• National Logos and Why Brands are Effective

    by Tammy Irvine on October 25, 2022

    There is a common misconception that having a great logo is key to having a successful company or product. Truth is, the logo is only one piece of the equation; it’s the visual mark that we learn to associate with our favorite brands. People didn’t fall in love with Apple, Nike ...

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  • The Psychology of Color

    by Tammy Irvine on January 1, 2022

    Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way...

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  • Was That Inspired, or Do I Just Have a Burr in My Shoe?

    by Tammy Irvine on July 29, 2014

    I’ve been at New Boston for a mere five months and have listened to the effortless flow of words from my colleagues. Fully engaged with work, community, and politics, it seems every topic is a springboard for idioms, parodies or some sort of dialog that leads everyone down a...

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