by Susan Religa on March 30, 2012
When we sit across the table from clients — or even potential clients — we ask very personal questions about their business or organization. It’s not because we’re trying to be a nosy neighbor. It’s because you’ve hired us (or you will soon…you know you want to!) to help market your product or service. And to do that correctly, and to make the most of your budget, we need to know what’s going on.
(It might help to think of us as a sort of marketing doctor. You need to be forthcoming with your physician about those weird herbal supplements you’re taking, as well as all your aches and pains. Otherwise, your doc won’t have a clear picture of everything that’s going on with you, and that can cause big problems down the road.)
So let’s say your gourmet bakery just received a patent for the Cookie Stacker-Matic (my daughter recently cooked up this product for her class project) or you’ve been given a secret heads-up that your city is about to be named the 2012 Andy Griffith Award-winner for most Mayberry-esque Community. Or that your manufacturing plant just lost a big contract so you need to target other potential customers. (With your permission, we’d put you in touch with the Cookie Stacker-Matic folks — they will be needing a production line pronto!)
Tell us about it. It’s our job to keep your secrets safe and help you build your future. And a forthright relationship is the only way we can truly understand your organization, your target market(s), and your message.
So be up front with us. We can keep a secret. Just like your other BFFs.