There goes the neighborhood.

This is where we take ideas out for a spin...care to join?

This is where we take ideas out for a spin...care to join?

Blog

Remember KISS?

by Kristin Brighton on Mar 29, 2012

No, I’m not referring to Gene Simmons’ theatrical rock band. I was referring to the old adage: Keep It Simple, Stupid. This is a lesson that I’ve learned the hard way over my career. As a big-idea person, I have a tendency to make things too complicated and detailed, so I have learned to test my ideas on others to streamline them. Experience has taught me that the best marketing and advertising messages are always simple, clear and concise. Getting complicated when selling ideas often turns people off.

Tara

Designs Worth Watching

by Tara Marintzer on Mar 27, 2012

When I sit down to watch a movie, there is nothing that gets me more excited than an intriguing title sequence. You know the movie is going to be good when they spend the extra time to make the opening sequence interesting.

Jami Weisbender

Cringe-Worthy Words

by Jami Weisbender on Mar 15, 2012

In college, I had a roommate who absolutely, unequivocally hated the word “moist.” Whenever someone uttered it, you could practically see a shiver of disgust run its way down her body, her eyes closing from the mere sound of the word leaving someone’s lips.

Grieving Through Basketball

by Kristin Brighton on Mar 2, 2012

My dad passed away on November 9, 2011, from throat cancer that spread to his liver. (No, he was not a smoker…ironically, he was a health nut.) Good people sometimes suffer terrible things. He grew to accept that and to help the rest of us accept it, too. But this blog isn’t about my dad’s death…directly. It’s about basketball…sort of.

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