It never hurts to just be nice to people.
At least that is what Mom always told us.
This is where we take ideas out for a spin...care to join?
Blog
- Flapping our virtual gums
Matters at hand include tips for making your business tops in its field, recent projects, stuff we heart, things we find irksome…you know, life. And, by all means, feel free to join the convo. We sound much smarter when we’re not just talking to ourselves.
New Boston Honored for Work With Meadowlark Hills
by on May 9, 2013
New Boston Creative Group was honored for its work with local retirement community Meadowlark Hills by the 2013 Aster Awards for medical marketing.
Now THAT’S a Good Billboard
by on May 3, 2013
I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much.
From Good to Great: Redesigning a Real Estate Website
by on Mar 5, 2013
Coldwell Banker the Real Estate Shoppe in Garden City already had one of the most trafficked sites in their market when we started working with them, averaging about 5,000 pages viewed over the course of a month. But the owners (Marty and Judy Nusser) still weren’t convinced that they were doing enough to promote their properties.
A New Look is Not a Magic Band-Aid: How American Airlines Went Terribly Wrong
by on Jan 25, 2013
Every organization — from businesses to nonprofits to communities — has a story that is being told about it. To a degree, you can be in control of your story — that’s why companies like ours exist. But sometimes, a company will try to take control of its story, and end up making a complete mess of it. That’s what is currently happening with American Airlines and their rebranding efforts.
Jami's Tip o' the Week
by on Jan 18, 2013
Perhaps my favorite little-used piece of punctuation is the interrobang.
'Tis the Season To Shop Local
by on Dec 11, 2012
Christmas is exactly two weeks away! For those of you who already have your presents wrapped and sitting under the tree, this blog post may be a little late for you. But if you are like me, and you still have some (OK, most) of your holiday shopping to do, I’d like to offer up an idea: shop local. Read on to find out why…
Gnome Pants
by on Dec 3, 2012
No, not a new Eddie Bauer line…although they should consider it. Read on.
Vote YES to the Riley County Half-Cent Sales Tax
by on Oct 11, 2012
So as not to get labeled a “red” or “blue” business here at New Boston, we do everything we can to stay out of political advertising. In rare circumstances, however, we do get behind a cause near and dear to our hearts.
The Anarchy Logo: A Lesson in Branding
by on Sep 10, 2012
Just how important is good branding? Ask a few marketing people (like the lot of us here at New Boston), and they’ll tell you it’s crucial. Ask the bigwigs at Apple, Nike, or Coca-Cola, and they’ll tell you it’s a must-have. But don’t take it from any of those schmucks. Take it from a more unlikely source: the anarchists.
Beyond ROI: Why Social Media is Worth Your Time
by on Sep 4, 2012
When people begin to think about integrating social media into their business practices, one of the first questions they often ask is, “How will social media make money for my company?”